Friday, 19 May 2017

Nestle History

In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe.

Nestle is the largest food company in the world. It is present in all five continents, has an annual turnover of 74.7 billion Swiss Frances. There are 509 factories are running in 83 countries, having 231,000 employs.

Nestle is the world largest food company and nestle Milkpak is Nestlé’s famous UHT milk brand. Nestle Milkpak has south Asia’s biggest Plant at Kabirwala. It is targeting upper and middle class. It is differentiating its brand by adding Iron and Vitamin “C”.
The Nestle Milkpak is following growth strategy. The immense competition is going in the market; it is recommended that Nestle Milkpak should invest more in milk business and other value added milk products.

In this way Nestle Milkpak can fulfill the local demand by locally processed milk and milk products instead of the imported milk products. Nestle has brand recognition throughout the world and they can export milk powder and other value added products in future.

1905-1918: In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production had more than doubled.
1918 -1938: After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity
1938 -1944: Nestlé felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Company's newest product, Nescafe, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy.
1944 -1975: The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Magi seasonings and soups. Crosse & Blackwell followed in 1960, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L’Oreal in 1974.
1975 -1981: Nestlé's growth in the developing world partially offset a slowdown in the Company's traditional markets. Nestlé made its second venture outside the food industry by acquiring Alcona Laboratories Inc...
1981 -1996: Nestlé divested a number of businesses1980 / 1984. In 1984, Nestlé's improved bottom line allowed the Company to launch a new round of acquisitions, the most important being American food giant Carnation.
1996+ The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Pet foods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestlé merged its U.S. ice cream business into Dreyer's, and in August, a USD 2.6bn acquisition was announced of Chef America, Inc.  


Build branded food business to improve quality of life by offering tasty, affordable and highly nutritional product to our consumer. While maximizing stakeholder value


The strategic priorities of Nestlé milkpak are focuses on delivering shareholder value through the achievement of sustainable, capital efficient and profitable long term growth.
Improvements in profitability will be achieved while respecting quality and safety standards at all times.

In line with this objective, we envision Nestlé milkpak to grow in the shortest possible time into the number one food company in Pakistan with unique ability to meet the needs of consumers of every age group- from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality.
We envision the company to develop an extremely motivated and professionally trained
Innovation and renovation.

We aspire, as a respected corporate citizen, to continue playing a significant role in the social and environmental sectors of the country.

Most innovative and fastest growing food company offering Products enjoyed in
“Every home every day”

Objectives and Goals of Nestle

Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the highest quality.

Nestle chief objectives are:

  • To achieve compatibility with international voluntary standards on environmental management systems.
  • To build mutual trust with consumers, governmental authorities and business partners.
  • To ensure continuous improvement of nestles environmental performance.
  • Conservation of natural resources and minimization of waste.
  • Total compliance with the laws.
  • To establish the benchmark for good business practice.
  • Employing new technologies and processing.
  • By committing to resources, both human and financial.
  • Measuring the cost and benefits to business of its activities. 
Nestle Quality Policy
Quality is the foundation of our food, nutrition, Health and Wellness Company.

  • A Nestle brand name on product is a promise to the customers that
    • It is safe to consume.
    • It complies with all relevant laws and regulation.
    • Quality is to win consumers trust and preference.
    • We are committed to offering products and services to all customers that meat their needs.
    • Quality is every body’s commitment.
    • Our management takes the lead, sets the objectives and demonstrates its commitment towards quality.
    • All Nestle functions across our value chain are fully responsible to follow mandatory norms.
    • Quality is to strive for Zero defect and no waste.
    • We focus on facts and results and we strive for Zero defect and excellence in every thing we do.
    • We adopt “No waste” and we constantly look for competitiveness and opportunities for continuous improvement of the quality standards delivered to our customers.
    • Quality is to Guarantee, food safety and full compliance.
    • We enforce food safety, regulatory and quality requirements in every step of our value chain.


Post a Comment

Get in Inbox - Enter Email

Delivered by FeedBurner

Total Pageviews

Contact Me


Email *

Message *

Popular Readings