Decent Textile & their Company Introduction

The Decent Textiles was born in 1986 and is a reputable and leading manufacturer of textiles (home textiles and made-ups).Decent Textiles registered company in Pakistan and are listed on PTEA (Pakistan Textiles Exporters Associations.

Decent Textiles was established in 1986 at Faisalabad and is one of the oldest companies of Pakistan with vast years experience in textile manufacturing. It was initially set up as a weaving project with 25,000 spindles and 600 looms. However, after decades of aggressive expansion and modernization Decent Textiles has dimished it and vertically integrated home textiles company with state of the art capabilities for stitching. The company has a diverse customer base with sales in export markets. The main international markets include Asia, Europe, USA and Australia.

Mission Statement:

At Decent we aim to serve the needs of our customers. At the same time we hope we are creating an environment where talented and exceptional people want to work. We are committed to providing our employees with opportunities for personal and professional growth that they can find nowhere else. We are dedicated to operating our facilities with the utmost respect for the communities and environment in which we live and work.

Corporate mission:

Put the customer first always.
Be flexible to the customer’s needs.
Adhere to the highest quality standards.
Think innovatively but make informed business decisions.
Delivery Results

Decent Weaving Strategies:

Decent weaving strategies are given below.

Decent Textiles diminished the weaving sector as it continues to use outsourcing by hiring qualified purchase managers dealing with direct or indirect contact with the leading fabric manufacturer to purchase according to the need of customer by efficiently using the company capital.

Reading: Human Resources Issues in Pakistan

Decent Dying Strategies:

Decent Textiles processed its textile goods from the well equipped processing mills like Arshad Corporation Limited, Kamran Textiles, Noor Fatima Textiles and others. 

Decent Stitching Unit:

We have well furnished stitching centre fully carpeted more than 100 machine. We have facility to ship any made order with in committed set time. In view of all above mentioned. We want to enter in to business with your esteemed organization and request you to inform us present requirements with full specification to quote you our best workable prices and for dispatch of required samples.

Decent Textiles Departments:

Decent Textiles has been divided into following major departments.

  1.   Marketing Department
  2.   Shipping Department
  3.   P.P.C Department
  4.   Finance Department
  5.   Purchase Department

Decent Textiles Marketing Department

Marketing Department of Decent Textiles mainly consists of export zone, Marketing Department control by qualified persons with vast experience of international marketing. Department is control by one head which is the director of export department Miss Tanzeela Javed under supervision of Arshad Gulzar Chief Executive of the company.

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International or Export Zone

In international zone sales personnel attract and contact the foreign customers to sell their textile products. Two personnel focus on European countries & African countries. While on other hand, two personnel focus on USA and Asian Countries.

Payment methods

In export zone, different payment methods are used which are given below
 L/C (30 days, 60 days, 90 days, 120 days, 150 days)
 CNF   C&F   CIF B/L


At international level there are number of suppliers from around the globe who are exporting the fabrics to other countries with a high quality and at low price. If we look at Asian countries then there names are mentioned below.
  1.   Bangladesh
  2.   China
  3.   Vietnam
  4.   Pakistan
  5.   India
  6.   Iran

These countries are providing the fabric to European countries as well as USA and African countries. Bangladesh is the only country who is providing best quality of the fabric and selling it highest sale pricer. On other hand, Pakistan is producing poor quality and selling their fabrics in USA which is the lowest price. The main reason of the poor quality is the lack of investment whether they are foreigners or local. Investors are not interested to invest their capital since Pakistan is facing great difficulties in both government sectors and private sectors.

Reading: Pakistani Textile's Industry
In local market there are number of units which are competing with each other. There are big giants of the local market of textile industry of Pakistan. The major competitors of Decent Textiles are
  1.   Noor Fatima Textiles
  2.   Gia textiles
  3.   Arshad corporation
  4.   Niagra textiles


Decent Textiles outsourcing by latest enhanced and well equipped processing houses which have the latest technology in the textile industry.

Marketing Financials

Since Decent Textiles does not too much pay attention on marketing and advertising of their textile products, that’s why there is little bit marketing financials are being happened. Fairs are the only way of market the product to direct buyer.

Target Market

 The target customers of Decent Textiles in Europe are
  1.   Hotels and hospitals use and home textiles
  2.   For garments they are focusing on chef wears.

Where as in international market

  1.   USA
  2.   European countries



  1.   Adequate financial resources
  2.   Specialized in printing
  3.   Have a diversified units of industries
  4.   Good market image
  5.   Competent management and workers
  6.   Have ability to compete with competitors
  7.   In home facility of production
  8.   Loyal customers
  9.   Loss sustaining capacity

Reading: Remove Employment in Pakistan


  1. Uncertain chances of promotion
  2. Salary package less attractive
  3. Centralized decision making
  4. Lack of a proper human resource system, hence employees are not motivated to develop their creative and innovative abilities.
  5. Due to high turn over the organization is not enjoying the economy of scale. 


  1.   Large scale productions because of new market coverage and increasing demands
  2.   Introduction of new variety in garments
  3.   Extension of fashion-designing & stitching departments


  1.   GST and WTO pose biggest threats
  2.   Instability of prices due to currency devaluation
  3.   Entrance of new and quality conscious competitors.
  4.   Low price offered by the competitors
  5.   Strong promotional activities by the competitors to convince buyers. New quality, environmental and social accountability standards overhead are increasing rapidly. 

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